Daytona Beach is one of the last places in America where you can legally drive your vehicle on the beach — and doing it in a Jeep Wrangler Rubicon makes it an experience you won't forget. Here's everything guests need to know before rolling onto the sand.
Where to Access the Beach
Daytona Beach has designated vehicle access ramps along the main stretch. The most popular entry points are near Main Street Pier and Granada Boulevard. Look for the clearly marked ramps — driving off-ramp is not permitted and can result in a fine. Once on the sand, stay in the designated vehicle zone near the waterline.
Permits and Fees
You'll need to purchase a beach driving permit at the access ramp. Daily permits can be purchased on-site. Seasonal passes are available if you're planning multiple trips. Keep your permit visible on the dashboard at all times.
Turo Requirements for the Rubicon
The Jeep Rubicon available through Turo after booking the home requires drivers to be 25 or older. Make sure your Turo account is verified and your driver's license is current before your trip. The Rubicon is 4WD-capable, but on Daytona's hard-packed sand you typically won't need to engage 4-low.
Beach Driving Tips
- Stay on the hard-packed sand near the waterline — soft sand higher up can bog down any vehicle.
- Reduce tire pressure slightly (around 20–25 PSI) for better traction on soft sections.
- Watch for pedestrians, especially near the pier and beach access points.
- Speed limit on the beach is 10 mph — it's enforced.
- No beach driving after dark — access closes at sunset.
- Rinse the undercarriage after — saltwater and sand are hard on any vehicle.
There's a reason people come back to Daytona Beach year after year just to drive on it. With the Rubicon, the windows down, and your dog in the back seat, it's the kind of afternoon that becomes a story you tell for years.